7 Magic Marketing Tips For Commercial Real Estate Success

I never cease to be amazed. The other day I sent a survey to my clients asking what topics they’d like to learn more about and the response was unanimous – MARKETING. It’s funny because when we were all busy getting our degrees, certifications and real estate licenses we forgot to take a course on how to market our services. We never learned this stuff! The point of marketing is to generate a never-ending flow of prospects who call you! Who wouldn’t want that? I have come up with 7 Magic Marketing Tips (or Strategies) for Commercial Real Estate success:

Marketing Tip #1 – Brand Yourself as an Expert

Most individuals and companies prefer dealing with an expert. List ten ways you can be known as an expert in your niche and than start checking each one off as you accomplish it. Before you know it, you will be the “expert.” One of the best ways to be seen as an expert is to be published. Write articles, write newsletters, write a book, write a special report – just write.

Marketing Tip #2 – Don’t be Afraid to Think Outside the Box

Brainstorm ideas with yourself and/or others. Most commercial real estate professionals think alike. Every action step is the same. I have noticed that even though my clients want to try something different, when push comes to shove, no one ever will. Remember, if you want to get a different result, you have to take different action steps. This requires thinking outside the box. Be willing to take risks.

 

Marketing Tip #3 – Have a Marketing Calendar

Each November map out the next calendar year by putting in all the marketing steps you intend to take, the date (s) they will be taken, and the desired results. This can be written on a calendar (best method), entered in a spreadsheet or any other method you choose. The point is, plan ahead in writing and follow through.

Marketing Tip #4 – Have an Assistant Help Implement the Plan

You cannot possibly do everything yourself. When I work with clients and their marketing calendars we strategize to have as many things as possible be included that the broker does not have to do personally. For example, implement a postcard campaign where your assistant designs and sends a postcard on the second Tuesday of each month. Or, draft a newsletter but have it edited, improved upon, and sent out by somebody else. Perhaps have your assistant invite three people to join you for lunch each Tuesday (including making reservations and confirming each guest). You get the idea, don’t you?

Marketing Tip # 5 – Follow Up Regularly

This is a fact: 90% of commercial real estate brokers have poor follow-up. A lack of consistent contact causes valuable relationships to suffer, or even dwindle to the point where somebody else who’s stayed in contact snatches the business.

Marketing Tip #6 – Don’t Confuse Marketing with Sales

Before you can sell your service, you must have a prospect. Before you have a prospect, you must have a lead. Trying to jump from stranger to client isn’t a fruitful strategy. Instead, implement an effective lead- generating system (Learn how to do this by joining my Commercial Real Estate Success Inner Circle – watch for the re-launch later next month!). Focus your efforts entirely on generating qualified leads and keep your pipeline full!

Marketing Tip #7 – Don’t Give Up Marketing

Give your new marketing campaign a chance to work. Remember it takes five to nine times receiving a message before it kicks in. And, you must continue to stay in contact. If you don’t – your competitor will!

Commercial Real Estate Agency Blogs – 5 Tips For Success

It’s no secret by now that one of the cornerstones of a great marketing strategy, you need to have great content, well-written and helpful to your site visitors. Perhaps the easiest way to achieve this is through creating and actively maintaining a blog. You’re probably thinking, wait, I’m a commercial real estate agent, where do I even start with having a blog? Here are some tips to get you started on your way to becoming a CRE wordsmith.

1. Don’t cover too much at once

As an author, your space on the blogosphere is pretty much unlimited. However, this does not mean that you should try to cram all you know about one topic into one single blog post. If you think that the topic can be broken down into smaller sub units, you should also make blog posts covering only those sub units. It will be easier for your readers to process, it will be easier for you to write, and it will give you more content and more traffic.

2. One topic = one blog post

Related to our previous point, your blog posts should revolve around one single topic. The reason is simple – both you and your readers will be able to stay more focused. If you’re already brewing with ideas, write them down and expand them in future blog posts.

3. Answer the right questions

Writing helpful content is one of the best ways to get your visitors engaged and keep them returning to your site. However, you need to make sure that you’re answering those questions which they need help with. Put yourself in the prospects’ shoes and see what kind of concerns and problems they might have.

4. Cover common problems

In your average working day, you come across dozens of clients and they all have similar questions and doubts. Why not use this knowledge to your advantage? Your blog can be a platform where you address frequently asked questions, problems and concerns your clients might have.

5. Look at the bigger picture

You might think that having your own blog implies that you should use it to write about yourself, your agency and your work experience. However, your potential clients will not be looking for information specific to your agency. Instead, they will be looking for more general information pertaining to the commercial real estate industry. This is why your blog posts should rarely touch upon your own agency, unless it’s something really worth noting – such as an important deal you closed, company anniversary, charity event you hosted or similar.

Tips To Help You Achieve Success As A Real Estate Investor

If you are looking for a great way of building your net worth, investing in real estate is a great idea. You can make a lot of money if you do it the right way. However, if you don’t follow the right techniques, this venture can cost you a lot of money. Therefore, we have shared a few tips with you that can help you achieve success as a real estate investor.

Opt for a Good Location

Location is the first thing that people consider when they need to buy a residential, vocational or commercial properly. Ideally, the property you are going to buy should be near a workplace and school. Similarly, if it’s close to the marketplace, people can go there without burning a lot of gas or killing a lot of time. Therefore, it’s much better to choose a better location.

Upgrade or Renovate Your Property

It’s better that you upgrade your property features to make it more appealing. For instance, you may add home automation, such as automated lighting. The same is true about commercial real estate as well.

If you offer wheelchair lifts, for instance, it can make your property more useful for people with disabilities. This will attract many more buyers. Actually, it all depends upon how convenient your property is. If your property offers features that can help people make their lives easier, more people will show their interest in what you offer.

Improve Property Conditions

More buyers will contact you if your house or apartment is well maintained. However, make sure you don’t go beyond the limits. In other words, you may not want to spend an arm and a leg just to make your property more beautiful. It won’t increase the value of your property exponentially. Although it may be worth it in certain situations, spending too much is not a good idea.

Let’s take a look at a few tips that can help you make your property well-maintained.

Kitchen: if you do it right, your kitchen can increase the value of your property by up to 80%. Therefore, if you renovate your kitchen by spending $15,000, you can sell your house at 80% higher price.

Plumbing: we all need clean running water. Keep in mind that rusty pipes pose a health hazard in addition to reducing the beauty of your house.

Landscaping: If you maintain your landscape properly, it can add ambience to your house or apartment. In addition, landscaping helps reduce your energy bills.

Do Your Research

Make sure you consider the type of people that you think will be suitable if you want to sell or rent your house. If you want to get the highest return on your investment, make sure you contact the right people. Otherwise, you won’t be able to earn a lot of profit or find good buyers. Opting for the right clients can help you find a great deal.

Conclusion

So, these are a few tips that you can follow if you want to get the most out of your investment. Hopefully, you will find these tips pretty helpful.