How To Buy The Best Real Estate Property For Investment

Many people are looking to buy a real estate property. They can use this as an investment or as a place to build a house. In any case, it is important for anyone to realize the importance of some buying tips. This way, you can easily get the most value out of your purchase. Of course, if you want to invest on a property, you have to make sure it is problem free. On the other hand, you could also use the property to build a new house. Usually, people are buying real estate assets for the family. Therefore, it is best that you could choose one without problems. Here, we will give you a few tips on how you can select a good real estate property.

One thing that you need to consider is to find a good location. The location of the property spells its true value. The more accessible it is, the better is the price. However, the initial buying price could be big for you to avail. This is normal because you are just investing on an asset. In the long run, your property will be worth more than what you paid for. This means you could increase the value of your asset so you can have better return of investment. Initially, a person needs to render a big amount of money to buy a property. If the location undergoes development in a few years, then the buyer could increase the value of his asset. Then he could sell it at a much higher price. Only this way can profits be realized.

Aside from location, it is also good to check if the property has no legal obligations. One of the basic problems of property buyers is legal problems. A property may have come from a bad owner who did not pay the previous tax requirements. This can be a pain to the buyer especially if the amount is too much to pay. On the other hand, there could be some foreclosure problems if the property has a built structure. This is also a concern for any buyers because it requires being resolved first. Upon solving it, one can then ask for the price of the property if it is for sale.

One more thing that you need to do is to find a broker or agent. We all want to save money when buying properties. However, we can save time and effort if there is an agent. A real estate agent will know everything that needs to be done. He can handle the legal issues of the properties if there is a problem. He can also let you bargain for the price when you want to buy or sell a property. Moreover, he can monitor the prices of the real estate so you can have better decisions. There are so many agents that you can find. Online, you may find them from real estate websites or those freelancers. It is best that you contact any of these agents so you can buy your property today.

Houston Real Estate Leasing

Houston real estate prices may be quite unaffordable to some people. Leasing Houston real estate properties may be a great option for those who cannot avail themselves of housing loans but are still deciding whether the Houston lifestyle will fit them and are in the process of enjoying Houston without investing their money on real estate ventures. There are a lot of options available for consumers to choose from when leasing Houston real estate. In order to find the best leasing choice, there are several important factors to consider.

When leasing real estate, clients are advised to stay focused and committed in the leasing process. Smart tenants conscientiously weigh the advantages of disadvantages of leasing real estate first before s/he makes a decision. Careful planning, sound professional advice, adequate time, the tenant’s effort to shop for the right properties, and a good credit standing are very important when deciding to move to Houston and eventually lease real estate.

It is also useful to hire a tenant’s agent to represent the prospective renter. Tenant’s agents are hired with the tenant’s needs in mind and will work to actualize these needs. The services offered by a tenant’s agent may avail the best deals at reasonable prices. They also offer sound advice and countless leasing options.

Those who lease real estate should first check on the ability of the prospective tenant to pay rent. Good credit standing is very important when renting real estate. Credit requirements are always checked by landlords since leasing real estate may prove to be more expensive than buying properties.

Houston real estate leasing also depends on location a great deal. Leasing real estate properties in exclusive neighborhoods would inevitably cost more than leasing in other less elite locations. Deciding on where to rent and its accessibility to schools, work, hospitals, and business areas over the value and exclusivity of the neighborhood would be more beneficial to would-be tenants.

How The Overall Economy Impacts Real Estate?

Many of us, who are involved, on a daily basis, with the many nuances of real estate, get so involved with buying, selling, marketing, and promoting homes, and making/ giving listing presentation, we often ignore, the many economic factors and other conditions, which impact the real estate market. Some of these factors are local, in nature, while others may be national or international/ global. Some are actual, while others are perceived (for example, belief in their job security, negative possibilities because of some action taken by government, etc). With that in mind, this article will attempt to briefly consider, examine, review, and discuss, how the overall economy impacts the real estate/ housing markets.

1. Mortgage/ interest rates: When the Federal Reserve announces they are raising, planning to, or considering raising rates, in most instances, mortgage rates follow. About 2 years ago, we witnessed historically low mortgage rates, and today, while, from an historic perspective, they are still relatively low, they are about one percent higher, than they were, at the low. When mortgage rates are low, many buyers qualify for a higher price, and thus, we often witness a rice in home prices. As they rise, generally, prices, and, especially, the rate of increase, slows.

2. Taxes: When local real estate taxes are comparatively low, the effect on monthly carrying charges, is a positive, for the housing market. When they rise, they cause homeowners, to have to pay more monthly. Some houses, neighborhoods, regions, counties, etc, have lower taxes than others, so when one region abruptly raises rates, that local market is hurt, and certain surrounding areas benefit. In addition, in higher tax areas, such as New York, New Jersey, Connecticut. Massachusetts, Illinois, California, last year’s tax legislation, may have potential longer – term ramifications, on the housing market. That inclusion, known as State and Local Taxes, or SALT, limited/ capped the federal tax deduction, permitted, for state and local taxes, to a total of $10,000. Since many houses in these regions, have much higher taxes, and, several of these areas, also have state and/ or regional taxes, these caps, have the potential, to harm the real estate market, especially, if, they increase, any more.

3. Jobs: Do people perceive, they have job security? Is the job market, strong, or relatively weak? Are incomes increasing? The more confident, and comfortable, qualified potential buyers, are, the stronger the market.

4. Overall economy, and world news: For example, if the present, partial government shutdown, continues, for a substantial period, many workers, industries, and small businesses, especially, will be negatively impacted! There seems to be lots of fears, doubts, and insecurities, about safety, etc. The more confident, the public is, the better off, usually, is the real estate market.

These items are just the tip of the factors, which have an impact on the housing market. Beware, prepare, and plan accordingly.

How to Generate Real Estate Leads Online

Social Media Marketing

1- Listing properties on social media is very easy. Simply copy the URL of the property listing that you are trying to sell, then past and post it on your personal and/or company Facebook page. This action will result in displaying your property to everyone who liked your page or to those who are in contact with you.

2- Posting regular articles and updates about your business and industry will position you as a reputable real estate agent with great knowledge and authority.

3- Facebook is one of the best sources for lead generation. There are several social media strategies designed to engage and encourage the user to provide his/her contact information through a simple form. This may be fulfilled in exchange for a free home evaluation or a list of foreclosed homes in a particular area.

4- Social Media marketing provide advertisers with the tools and options to target users both geographically and demographically as well as by interest. Social media marketing campaigns when designed and implemented properly can result in providing a large number of leads at an affordable cost.

5- Twitter is another alternative mode of Social Media for advertising. What is significant about it is that it cost considerably lower than Facebook.

6- LinkedIn is the best social media platform for business networking. Building a network on LinkedIn can help you generate solid leads. As they say “Your network is your net worth”.

Video

1- Creating and posting client video testimonials stating your expertise, achievements, why should people do business with you rather than with your competitors, and informative real estate tips, can have a tremendous positive impact on increasing the chances of those visiting your webpage to reach out to you.

2- Once you have created a video clip or more you can use the videos to advertise on Google’s display network which includes YouTube and Facebook video ads. Those video clips can also be shared and promoted on several social media networks.

Blogging

1- Nowadays knowing how to write a good blog has become a very important part of any online marketing solutions and real estate leads. blogs have been proven to be effective in generating leads. It is advisable to create and maintain a blog. Posting at least one blog per month is a must to secure its effectiveness. Blogs provide you with the opportunity to appear on more relevant real estate search terms and provide your current and potential clients with helpful information that will ultimately increase their loyalty and trust.

Real Estate SEO

1- SEO is the ability to optimize a real estate website to appear on the top ten search results for relevant real estate keywords, such as “Real Estate Agent in Montreal” and “Homes for Sale in Laval”. Make sure that the title, headlines, and content of your website includes relevant real estate keywords.

2- A Good SEO practice is to constantly build links to your website; you can do that by hiring an SEO agency or make time every week to work on getting quality websites link to yours preferably related to the real estate industry.

Real Estate Web Design Layout and Features

  1. When you give away your business cards to potential clients they are more likely to visit your website before they even consider calling or sending you an email. Therefore it is crucial that your Real Estate Web Design is professionally designed and clearly presents the properties being advertised for sale as well as the value you provide to your customers. Your real estate agent website should be easy to use with a visible menu to help users navigate the site.
  2. It should have several lead capture forms on most if not all pages preferably with different call to action.
  3. Let your potential clients know that you have tremendous experience selling real estate properties in their cities or areas.
  4. Write an interesting meet the team page comprised of fun and creative paragraph about each member in your team. Make sure to deliver a strong message that you and your team are capable of helping your client buy or sell real estate while making the entire experience easy and enjoyable.
  5. If the majority of your business comes from certain communities make sure you list any community work you have done in these communities.

Pay Per Click Marketing

  1. Google AdWords and Pay Per Click advertising provide real estate agents and agencies with the opportunity to display ads on any relevant search term, providing exposure for your properties with while keeping you up front and centered for significant prospects. The advertising budget can be set to a daily cap and the ads can be targeted by cities, even area and postal codes.
  2. Support your PPC campaigns with personalized effective PPC landing pages.

If Real Estate Licenses Came With Marketing Degrees

Most real estate agents are not marketing experts. They did not get into real estate on their way to a lucrative marketing career. In fact many agents don’t know anything about marketing and so they just do things as they have always been done. And the way it has always been done in real estate is with image advertising. This is not news. It is an obvious fact that can be found by simply looking around your own neighborhood and in your own mailbox.

One of the major aspects of image advertising employed by real estate agents is the large color photo of themselves. When I see these kinds of ads and signs, with the agent’s picture being the most prominent thing in them, I wonder why I should care what they look like. I know this will sound harsh to many of you that are currently using this kind of advertising, but I am not sure how my real estate agent being photogenic will help them sell my home. I consider myself to be an average consumer. And as such, for me to pick up the phone and call the phone number off of any advertising, I need to see the benefit to me. I don’t see any benefit to me in these ads.

So if image advertising is not the way to go, what is? Direct response advertising. With a direct response ad you give people a reason to pick up the phone and call you. You can compel people to dial into a call capture hotline with any number of benefits to them. The key is that you offer them something of value such as a coupon, a free report, or a free home evaluation. People are much more likely to call an agent that is offering them a free report on “10 Tips To Selling Your Home Fast” than they are an agent that is only offering them a nice smile.

The other important thing that you can do in a direct response ad is set yourself apart from the competition. This kind of marketing is perfect for yellow pages ads. If you look at the ads that are usually running in the phone book, they all look the same. What is going to compel someone to choose you over all the other agents in there? If you use the standard image advertising approach, there is nothing there to get the consumer to pick up the phone and call you. However, if you have a direct response ad that immediately grabs their attention and tells the consumer what you are going to offer them (a FREE report for example) and how to get it (by calling your 24/7 toll free call capture hotline) you set yourself apart from all the other agents in the book.

Direct response advertising also has one more major advantage over image advertising. You can’t track image advertising. Image advertising has its place and that is in businesses that have the time and resources that are necessary to have people recognize their name or logo on sight. Real estate agents usually do not fall into that category. They are working with tighter budgets and shorter timelines. They need to know if the ads they are using are working now, what their return on investment is, and what ads need to be scrapped. This can all be accomplished with direct response advertising. Direct response advertising, when done correctly, has a call to action built in that when acted on, can be tracked using call capture technology. This allows real estate agents to really see what is working for them and what is not.

Most real estate agents are not marketing gurus. When they got their real estate license it did not come with a degree in marketing. So it is understandable that most agents just do things the way they have always been done when it comes to advertising. Unfortunately, that is image advertising. If you want to compel people to call you, stand out from your competition and be able to track your results from your advertising efforts, direct response marketing is the way to go.