How to Generate Real Estate Leads Online

Social Media Marketing

1- Listing properties on social media is very easy. Simply copy the URL of the property listing that you are trying to sell, then past and post it on your personal and/or company Facebook page. This action will result in displaying your property to everyone who liked your page or to those who are in contact with you.

2- Posting regular articles and updates about your business and industry will position you as a reputable real estate agent with great knowledge and authority.

3- Facebook is one of the best sources for lead generation. There are several social media strategies designed to engage and encourage the user to provide his/her contact information through a simple form. This may be fulfilled in exchange for a free home evaluation or a list of foreclosed homes in a particular area.

4- Social Media marketing provide advertisers with the tools and options to target users both geographically and demographically as well as by interest. Social media marketing campaigns when designed and implemented properly can result in providing a large number of leads at an affordable cost.

5- Twitter is another alternative mode of Social Media for advertising. What is significant about it is that it cost considerably lower than Facebook.

6- LinkedIn is the best social media platform for business networking. Building a network on LinkedIn can help you generate solid leads. As they say “Your network is your net worth”.

Video

1- Creating and posting client video testimonials stating your expertise, achievements, why should people do business with you rather than with your competitors, and informative real estate tips, can have a tremendous positive impact on increasing the chances of those visiting your webpage to reach out to you.

2- Once you have created a video clip or more you can use the videos to advertise on Google’s display network which includes YouTube and Facebook video ads. Those video clips can also be shared and promoted on several social media networks.

Blogging

1- Nowadays knowing how to write a good blog has become a very important part of any online marketing solutions and real estate leads. blogs have been proven to be effective in generating leads. It is advisable to create and maintain a blog. Posting at least one blog per month is a must to secure its effectiveness. Blogs provide you with the opportunity to appear on more relevant real estate search terms and provide your current and potential clients with helpful information that will ultimately increase their loyalty and trust.

Real Estate SEO

1- SEO is the ability to optimize a real estate website to appear on the top ten search results for relevant real estate keywords, such as “Real Estate Agent in Montreal” and “Homes for Sale in Laval”. Make sure that the title, headlines, and content of your website includes relevant real estate keywords.

2- A Good SEO practice is to constantly build links to your website; you can do that by hiring an SEO agency or make time every week to work on getting quality websites link to yours preferably related to the real estate industry.

Real Estate Web Design Layout and Features

  1. When you give away your business cards to potential clients they are more likely to visit your website before they even consider calling or sending you an email. Therefore it is crucial that your Real Estate Web Design is professionally designed and clearly presents the properties being advertised for sale as well as the value you provide to your customers. Your real estate agent website should be easy to use with a visible menu to help users navigate the site.
  2. It should have several lead capture forms on most if not all pages preferably with different call to action.
  3. Let your potential clients know that you have tremendous experience selling real estate properties in their cities or areas.
  4. Write an interesting meet the team page comprised of fun and creative paragraph about each member in your team. Make sure to deliver a strong message that you and your team are capable of helping your client buy or sell real estate while making the entire experience easy and enjoyable.
  5. If the majority of your business comes from certain communities make sure you list any community work you have done in these communities.

Pay Per Click Marketing

  1. Google AdWords and Pay Per Click advertising provide real estate agents and agencies with the opportunity to display ads on any relevant search term, providing exposure for your properties with while keeping you up front and centered for significant prospects. The advertising budget can be set to a daily cap and the ads can be targeted by cities, even area and postal codes.
  2. Support your PPC campaigns with personalized effective PPC landing pages.

Tips On Finding The Right Property Management Company

It is a hassle, more often than not, to find the right guy to do the job. This is certainly the case when searching for a property management company. While it’s true that the risk of property management is reduced considerably if a reliable real estate manager is on the job, you have to find the right property management company for the process to be successful. Read on to learn how to find the right one.

Search Your Local Network

Your local network will comprise trusted and reliable people. Ask your realtor, contractor, or handyman if they know of any property management company that you can work with. Also seek advice from network meetings and investment clubs. Gather all the options you can from the people you know and trust.

Ask The Company Officials Important Questions

Once you have a list of property management companies ready, you to need to speak to the concerned people in each company and ask them a number of questions. Find out who their other clients are and collect references. Look into the property portfolios they managed in the past and find out how efficient they were with these ventures. This can be a good measure of how likely it is that the company will succeed in managing your property portfolio.

Value For Money Is Key

After gathering all the necessary information, you should enquire about the pricing. Property managers are responsible for performing a multitude of functions that vary in both cost and responsibility. Before entering into an agreement with the company, ensure that you are getting everything you want from them, and all of that at a satisfying price.

Be smart about the money. Some companies may offer their services for a percentage of your monthly rent, but there may be others offering more services for a marginally higher price. It’s recommended that you decide exactly as per what suits you.

You Should Take The Calls

You and your property manager should work like a team, with no lapse in communication. Remember that it’s your property in question and so you are in control. The buck stops with you. So for instance, if the company relies on your rental income for their salary, they might look for ways to increase your rent amount. You should stay a step ahead and make sure this doesn’t affect you. Nobody should have the final word on your property but you.

Be Sure About Who You Finally Pick

Take your time in choosing the most suitable property manager. Not all those who make a good first impression will deliver. Even if a manager was referred to you, you should do your research anyway and run a thorough background check.

Tips for Finding A Realty Company That Says "I Buy Houses"

We all want someone who will say “I buy houses.” We all want to find a company that will willingly buy our house even if it’s in disrepair and needs help to be repaired. So the question is-how exactly do you find a realty company that will say “I buy houses”?

Well, the first tip is to find a good, local realtor. You can find a bigger realtor if you want, but you need to understand that they might be a little less willing to buy a house that you haven’t repaired. Talk with the realtor in order to get a better idea of what they have to offer you.

Next, you need to assess what exactly is needed for you to find a new home. Do you have a strict budget? Is the only way for you to repair your home to sell it? What precisely must you do to take care of you and those that you love? Well, first of all, you can ask your realtor for help. Make sure that if you need a new house that you ask them what they have available. Once you have an idea of what you need in a home (Do you have a constantly expanding family? Maybe you have pets that need a lot of room as well? These are both important things to think about.), let your realtor know! They might have the perfect home or rental home for you! Just ask-if you don’t, they won’t know how to help you because they won’t know what you need!

Next, don’t assume that since you have a beat up house that you can’t sell it-or that since you have to move out of your old house that you can’t find a new home to own! Even if you have only part of a house payment, this will still significantly reduce your mortgage payments. If that’s good enough for you to find a house, then you just might be able to find a home to live in.

Take your time when you find try to find someone who says “I buy houses.” There are scam artists out there, but there are also great companies that are genuinely interested in you and your family and making life better for you.

One way to find out who’s worth it and who might need to be off your list is by checking out their website. If they aren’t local and they have a spam bot send you the link, naturally avoid them. Not only this, but also take your time to check into the site and see if they have any reviews. Reviews are a great way to determine whether or not the realty company that you are trying to use is a scam or if they are legitimate. Make sure that if you use a review as your guideline that it is not the one that is on the actual site. These are just a few tips for using a realty company that says “I buy houses!”

If Real Estate Licenses Came With Marketing Degrees

Most real estate agents are not marketing experts. They did not get into real estate on their way to a lucrative marketing career. In fact many agents don’t know anything about marketing and so they just do things as they have always been done. And the way it has always been done in real estate is with image advertising. This is not news. It is an obvious fact that can be found by simply looking around your own neighborhood and in your own mailbox.

One of the major aspects of image advertising employed by real estate agents is the large color photo of themselves. When I see these kinds of ads and signs, with the agent’s picture being the most prominent thing in them, I wonder why I should care what they look like. I know this will sound harsh to many of you that are currently using this kind of advertising, but I am not sure how my real estate agent being photogenic will help them sell my home. I consider myself to be an average consumer. And as such, for me to pick up the phone and call the phone number off of any advertising, I need to see the benefit to me. I don’t see any benefit to me in these ads.

So if image advertising is not the way to go, what is? Direct response advertising. With a direct response ad you give people a reason to pick up the phone and call you. You can compel people to dial into a call capture hotline with any number of benefits to them. The key is that you offer them something of value such as a coupon, a free report, or a free home evaluation. People are much more likely to call an agent that is offering them a free report on “10 Tips To Selling Your Home Fast” than they are an agent that is only offering them a nice smile.

The other important thing that you can do in a direct response ad is set yourself apart from the competition. This kind of marketing is perfect for yellow pages ads. If you look at the ads that are usually running in the phone book, they all look the same. What is going to compel someone to choose you over all the other agents in there? If you use the standard image advertising approach, there is nothing there to get the consumer to pick up the phone and call you. However, if you have a direct response ad that immediately grabs their attention and tells the consumer what you are going to offer them (a FREE report for example) and how to get it (by calling your 24/7 toll free call capture hotline) you set yourself apart from all the other agents in the book.

Direct response advertising also has one more major advantage over image advertising. You can’t track image advertising. Image advertising has its place and that is in businesses that have the time and resources that are necessary to have people recognize their name or logo on sight. Real estate agents usually do not fall into that category. They are working with tighter budgets and shorter timelines. They need to know if the ads they are using are working now, what their return on investment is, and what ads need to be scrapped. This can all be accomplished with direct response advertising. Direct response advertising, when done correctly, has a call to action built in that when acted on, can be tracked using call capture technology. This allows real estate agents to really see what is working for them and what is not.

Most real estate agents are not marketing gurus. When they got their real estate license it did not come with a degree in marketing. So it is understandable that most agents just do things the way they have always been done when it comes to advertising. Unfortunately, that is image advertising. If you want to compel people to call you, stand out from your competition and be able to track your results from your advertising efforts, direct response marketing is the way to go.

Tips for Making Your Neighborhood More Eco-Friendly

It’s not just your house that you should be concerned enough to turning green. After exerting efforts to make your place as sustainable and as eco-friendly as possible, why don’t you do homework together with your neighbors and turn your neighborhood into one that is eco-friendly too. Here are some tips.

Sharing garden space. Why would I share my garden with my neighbors? There are various benefits you can get from this act. First, your unused garden can be a space that supports plant and flower life. It can be turned into one that yields fruits and vegetables. There are organizations that are willing to give seeds in return of the favor of using your garden for their activities.

Establishing neighborhood cooperatives. A lot of success stories have been told about the establishment of neighborhood cooperatives. These can range from types that support the collection of recyclable wastes from the neighborhood and turning them over to larger recycling facilities in exchange for cash. The recyclers can often drop by at your designated place in specific intervals to pick up what you have collected. This is an efficient way of teaching your neighbors the importance of solid waste reduction.

Neighborhood coops can also be the types that produce processed or bottled foods, baked goodies, and other small scale profitable ventures.

Encourage the holding of swap days. It takes a lot of energy to make new things. It will also involve raw materials which are mainly coming from nature to make some of the thing you usually like. Taking inspiration from the old barter system of our ancestors, why don’t you initiate the staging of swap days among your neighbors every weekend.

This is a great opportunity not only to score the stuff you like but to also make friends with your neighbors. It will strengthen cooperation among neighbors while allowing each and everyone in your community to partake in conservation efforts.

If you’re good at baking, why not bring in some of your goodies. Who knows you can exchange it for a vase that is very fit for your center table. There are a lot of possible trades that can happen. You can even make it a swap party anchored with a weekly theme so things for swaps will have some variety.

Making your neighborhood an eco-friendly one can also be a goal towards developing a place that is harmonious and where people are always willing to exert an extra dose of helpfulness.

For other real estate concerns, your local real estate agent is just a call away. He or she has expert advises that can be helpful in owning an eco-friendly house.